Running a company in any city, let alone London, is a cut-throat business and one way to get and stay ahead of the competition is to use online marketing—but to use it properly! Here are five ways to take control of your online marketing, using it to drive growth, boost sales and get your business known as a reliable entity.
Stay up-to-date with industry practices and regulations. Online marketing is one of the fastest-paced industries out there and what is ideal today may well be obsolete tomorrow, especially in London, which is a market leader in all things most of the time.
All businesses should use social media. These platforms offer an excellent glimpse into the human heart of businesses and can provide a great way to advertise products while entertaining and amusing followers. Subtle forms of marketing like this make potential customers feel warmly towards the company, even if they have never heard of the business before. Goodwill like this can make all the difference when that customer comes to choose a company to give their business to. Social media should be updated regularly, but not too often. Once a day is great; five times a day or more becomes annoying and intrusive and may result in followers switching off notifications.
Websites should be viewable and usable in all formats, including mobile. More and more people are browsing and shopping from tablets and smartphones and will simply pick another supplier if a page does not load properly for them.
SEO Is Still Important!
Search engines have long been geared to dismiss long strands of keywords, known as `keyword stuffing’, but featuring keywords on the website is more important than ever. Keywords, however, should be used sensibly in well-written, interesting articles, aiming for about two per cent usage of main keyword. So in a 2,000-word piece, there should be around 40 uses of the keyword, no more. ‘Online marketing in London’, for example, is all that is needed on a web page to draw customers for that service in that location.
Set Up a Marketing Framework
While a single advertising campaign usually results in a boost to sales, this is nearly always temporary. In order to make the most of your campaigns through online marketing specialists in London, companies should set up a marketing framework against which a series of campaigns are designed to run. This framework should be drafted over years rather than days, and it should set out a projection plan for the business’ growth and expansion, along with what marketing campaigns will be needed. Having a timeline to work through can help to steadily grow the business without any gaps or repetition in the marketing schedule.