As we speak, millions of websites are being promoted through consistent online marketing in London and elsewhere, an effort which involves several key elements for success to be achieved. That being said, it is fair to say that the businesses owning such websites look to be seen online through a variety of pages; a task that isn’t simple in its own right. Over time, the difficulty can cause campaigns to be thrown into disarray due to various mistakes which could’ve been avoided. Here are a few of them:
Not having a blog – Without a business blog, a website is at an obvious and massive disadvantage. Web users are expecting new content on a regular basis, so keeping a business relevant in the customers’ eyes requires satisfying their requirements. New content helps keep people engaged with the website, as well as creates another indexed page which can promptly pop up in search engine results pages (SERPs).
Undefined goals – Not a lot of companies know a defined and undefined goal when they see one. All they know is that they need their website to promote their business, entice more customers, and increase revenue. Concrete, realistic, measurable goals are critical in determining how to further improve a website—things that serve as benchmarks which define online marketing progress and success.
Focusing on non-important metrics – Experts consider a myriad of online marketing metrics unimportant. One specific metric, however, caught the eye of seasoned SEO specialist Matt Carter: Facebook “likes” and followers. Carter considers “likes” and “follows” as “vanity metrics,” claiming that such measurements don’t necessarily denote numbers which really matter, like sales or customers. By focusing on such metrics, it’s basically a quantity-over-quality belief—one that can be perilous.
Ignoring measurable data – A lot of business owners tend to treat online marketing like conventional media (i.e. print, TV, radio), not recognising each platform’s individuality. It is a chore to directly measure the effectiveness of so-called “traditional” media, and that’s where online marketing sets itself apart. Online marketing tools like analytics allow data tracking like the amount of site visitors in real time—data which still tends to go unnoticed.
Guessing – Online marketing is not guesswork. To achieve success, decision-making based on cold, hard information is mandatory. One cannot simply guess how his prospective customers think, what they like, and what they shun. Careful research is needed for a clear picture of who the audience is, in order to properly address their needs and wants.
Any trusted London online marketing firm like Alcyon WebBuild would advise against the aforementioned mistakes, and for good reason. By avoiding them, you get to watch your business soar to new heights.
(Source: Internet Marketing Taboos – 6 Things To Avoid, Business2Community.com, March 9, 2015)