The ‘Selfie’ Era: How your Cosmetic Surgery Practice can Take Advantage of the Changes in Consumer Behaviour

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Before the widespread introduction of digital technology, most cosmetic surgeons’ marketing efforts consisted of adding listings to the yellow pages, placing ads in newspapers, and buying spots on local radio stations. But of course, times have changed. Nowadays, cosmetic surgeons need to stay connected to the Internet and harness the power of online marketing to […]

Can Hungry Customers Find your Business Today?

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Restaurants Dominate the Local Search and Mobile Landscape The way consumers are looking for and locating restaurants has changed dramatically over the years. What once was an arena dominated by Yellow Pages and brochures, is now won over by smartphones, tablets and desktop computers. Today, consumers are searching for local businesses using different online platforms […]

How Your Restaurant Can Benefit from the Growing Mobile Trend

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Imagine this: Your restaurant offers great food and excellent customer service.  It’s found in one of the most accessible locations in the city.  You occasionally post promos on your doors in an attempt to attract new customers.  But still, why are there a lot of empty tables during lunch and dinner time? We are constantly […]

Can your law firm be found by your potential clients today?

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Seventy-six percent of adults are seeking lawyers online. A study identified a four-stage search process for people looking for a lawyer.  They gather information about their legal issue; find a lawyer; validate a lawyer; and select a lawyer.  They use various online resources in all of these stages.

How to Increase Conversions on Your Law Firm Website

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There are literally hundreds of thousands of websites of lawyers and law firms trying to get the interest of potential clients. With so much competition on the Internet, a law firm’s website only has a few seconds to engage site visitors. According to the “2013 Law Firm Website Conversion Study,” which was commissioned by LexisNexis […]

You Need Online Marketing as your Potential Clients are Looking for Lawyers Online in all of the Stages of their Search Process

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Your law firm might have a solid reputation and may receive good word-of-mouth recommendations, but are you visible on the Internet? Most of your leads are no longer consulting the yellow pages or print directories when they need a solicitor, but instead, are using search engines, online directories, law firm websites, and other resources