Seventy-six percent of adults are seeking lawyers online.
A study identified a four-stage search process for people looking for a lawyer. They gather information about their legal issue; find a lawyer; validate a lawyer; and select a lawyer. They use various online resources in all of these stages.
How will they find you in all of these stages?
They use search engines.
Your website must be very visible on search engines for technical keywords, as well as keywords that are in the everyday language of potential clients that pertain to various legal issues you handle.
Can they easily find your website online? Do you provide legal information to demonstrate your competency? And therefore, addressing the first two stages of their search process.
They go to online legal advice forums.
You must be present in these forums as they gather preliminary information. Are you there to provide initial advice?
They look in local online directories.
You must be present in local online directories with your clear contact information and areas of specialisation. You must have positive reviews to validate your expertise.
They use social media.
You must have a good presence on LinkedIn, Facebook, YouTube and Twitter as they will look at your posts, your network, and other people’s comments or testimonials about you.
They read legal blogs.
Your website must have a blog for updates and stories about how you’ve helped people with their legal cases.
They visit law firm websites.
Your website must stand out with the information they need, and it must have clear calls to action to guide them to the next step. They will try to validate you here, and if satisfied, will select you.
We can help you increase your online presence and exhibit your competence and trustworthiness as a lawyer to more of your potential clients.
Digital marketing is in our jurisdiction, and we know all the twists and turns, all the possible angles of attack to make your firm successful online.
Your online presence will be judged, so fill out the form or contact us now for a consultation!